ANGEL’S ENVY BRAND HOME PLAYBOOK

Just days after graduating from Indiana University, I began a transformative four-month creative internship with Angel’s Envy Distillery, where I was tasked with developing a comprehensive company playbook. Immersing myself in the distillery’s operations, I shadowed frontline team members, conducted in-depth interviews with department leaders, and observed key workflows to transform a conceptual idea into a practical, impactful resource. The final deliverables included a dynamic Microsoft SharePoint site and a beautifully printed book, ensuring the playbook was both an accessible daily tool and an elevated reflection of the company’s culture, vision, and operation.

Client
Louisville Distilling Company

Year
August to December / 2024